Hooray! It's his first big deal endorsement in two years.
SAN MARTIN, Calif. -- Tiger Woods has his first major endorsement since his downfall two years ago, announcing a deal Wednesday with Rolex to be one of its ambassadors.
Woods
had lost five major endorsements in the two years since he was exposed
for serial adultery and eventually divorced. He previously had a watch
deal with Tag Heuer, which dropped him two months ago.
Terms of the deal were not disclosed, although it is believed to be longer than five years.
Steinberg said Rolex would be the first of a "couple of announcements" related to endorsements, including a deal for Woods' golf bag.
This is a return to Rolex of sorts for Woods. He had an endorsement deal with Tudor, a Rolex brand, when he first turned pro.
Swiss-based Rolex said it was paying tribute "to the exceptional stature of Tiger Woods and the leading role he plays in forging sport's global appeal."
"Rolex is convinced that Tiger Woods still has a long career ahead of him, and that he has all the qualities required to continue to mark the history of golf," the company said in a statement.
Woods has 14 majors and 82 wins worldwide, although none since he won the Australian Masters on Nov. 15, 2009.
Steinberg said the Rolex logo would not be visible as Woods plays golf. He had a watch in his bag during the pro-am, Steinberg said. Woods doesn't wear a watch when he plays golf.
SAN MARTIN, Calif. -- Tiger Woods has his first major endorsement since his downfall two years ago, announcing a deal Wednesday with Rolex to be one of its ambassadors.
Woods
had lost five major endorsements in the two years since he was exposed
for serial adultery and eventually divorced. He previously had a watch
deal with Tag Heuer, which dropped him two months ago.Terms of the deal were not disclosed, although it is believed to be longer than five years.
Steinberg said Rolex would be the first of a "couple of announcements" related to endorsements, including a deal for Woods' golf bag.
This is a return to Rolex of sorts for Woods. He had an endorsement deal with Tudor, a Rolex brand, when he first turned pro.Swiss-based Rolex said it was paying tribute "to the exceptional stature of Tiger Woods and the leading role he plays in forging sport's global appeal."
"Rolex is convinced that Tiger Woods still has a long career ahead of him, and that he has all the qualities required to continue to mark the history of golf," the company said in a statement.
Woods has 14 majors and 82 wins worldwide, although none since he won the Australian Masters on Nov. 15, 2009.
Steinberg said the Rolex logo would not be visible as Woods plays golf. He had a watch in his bag during the pro-am, Steinberg said. Woods doesn't wear a watch when he plays golf.
Copyright 2011 by The Associated Press
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Photo by AP Photo/Lenny Ignelzi
P.S
The only Rolex I would play golf with would be an Oysterquartz (The game is definitely not good for mechanical timepieces.)
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